Allister Frost

Keynote Speaker, Author, Thought Leader

The Future-Ready Mindset Expert
Allister Frost is a former Head of Digital Marketing Strategy at Microsoft and a two-time UK Digital Marketing Personality of the Year. He transitioned from traditional manufacturing (Kimberly-Clark) to high-tech (Microsoft), giving him a foot in both “old world” and “new world” industries.
Why he fits: Allister is a strong contender because he addresses the “human” side of technical change without being overly “inspirational.”
Disruption without the “TED” fluff: He uses a framework called the ReadyAlready® Growth Cycle which is practical rather than philosophical.
Industry Relevance: He has worked with companies like Emerson, Bosch, and John Deere, meaning he understands the “Power Transmission” and “Mechanical Motion” world.
Perspective Shift: His core message is about “Future-Readiness”—not predicting the future, but building the mental agility to profit from whatever change (AI, legislation, or markets) comes next.
Keynote Presentation + Q&A
  • 24 September, 10.30 — 11.30

  • Descubrimiento Room